Thursday, June 11, 2009 from 11:30 AM - 2:00 PM (CT)
Agency BootCamp on Social Media is a FREE interactive panel discussion about social media marketing strategies, solutions, and applications, led by some of the leaders in the space. The intimate environment allows for both easy accessibility and engagement opportunities. LUNCH WILL BE PROVIDED.
WHO SHOULD ATTEND?
- Agencies
- Marketing Managers & Directors, Advertising Directors
- Account Managers & Sales Executives
- Decision makers
- Anyone interested in or curious about social media
WHY?
To help agencies and businesses understand the relevance of social media in today's business, and how to successfully integrate social media into their current Marketing initiatives and client base.
WHAT WILL YOU LEARN?
- The makeup of a successful social media campaign.
- Common mistakes and misconceptions about social media.
- Steps to measure & maximize the ROI of a social media campaign.
- The future of social media.
- Answers to your own questions. This is an interactive format and audience participation is encouraged.
PANEL MODERATOR :: WENDY PIERSALL
CEO of Sparkplugging.com, Online Marketer and Blogger
Wendy Piersall is the Founder & CEO of Sparkplugging, the largest blog network dedicated to work at home resources for solo business owners. She also serves as a consulting adviser to Escalate Media, a large network of online communities for women.
Wendy has over 12 years of business and marketing experience and is a well known blogging and new media expert. She’s also a professional speaker and has written for online business magazines WomenCo and Entrepreneur.com.
PANELIST :: BRYCE EMO
SVP of Monetization, Photobucket
Bryce Emo is Senior Vice President of Monetization at Photobucket, the premier site on the Internet for uploading, sharing, linking and finding photos, videos and graphics. Prior to Photobucket, Bryce oversaw the entire Sales Division at MySpace, and the Midwest Sales Territory before that. Before working in Midwest Sales, Emo oversaw the MySpace East Coast Sales Territory where he built it to a $50MM annual business in less than 18 months. He has worked with founders Chris DeWolfe and Tom Anderson for the past six years at several different ventures including Response Base where he oversaw Midwest Sales.
PANELIST :: JOE HYRKIN
VP of Sales & Business Development, Gaia Online
Joe Hyrkin has more than 15 years of experience in senior sales and business development management both domestically and internationally. At Gaia, Joe oversees all revenue including virtual goods, advertising and merchandize as well as all Business Development efforts including strategic partnerships, and distribution. He has pioneered business models that create some of the best brand and consumer engagement on the web.
Prior to Gaia Online, Joe headed up the business side of Multimedia Search at Yahoo!, where he also served as head of Business Development and Sales for Flickr.
PANELIST :: LISA MARINO
VP of Sales, RockYou!
Lisa Marino is the VP of Sales for RockYou leading all brand sales initiatives for the company. Prior to RockYou Lisa was the National Sales Manager for eBay Motors calling on all major automotive OEMs as well as their franchise dealers. Prior to eBay, Lisa co-founded Cima Systems, a leading fixed operations CRM provider for auto dealers. Lisa started her career in Silicon Valley as a technology M&A investment banker for Montgomery Securities. She earned her MBA from Stanford University School of Business and a BS in Finance from the Wharton School.
PANELIST :: TED MURPHY
Founder & CEO, IZEA
Edward “Ted” Murphy is an energetic, creative individual with a
passion for innovation and zeal for change. A serial entrepreneur, Ted
has founded six companies since 1994 and has a reputation for
disruptive creativity.
Ted founded
interactive agency MindComet, the company that created PayPerPost under
his direction. PayPerPost was spun out of MindComet in 2006 and later
became IZEA.
Ted is largely recognized as the father of paid blogging and the catalyst behind the sponsored conversation industry. Under his leadership the IZEA network has attracted over 265,000 bloggers and 25,000 advertisers and continues to grow.
PANELIST :: ROBERT PALMA
SVP of Sales, CafeMom
Robert is responsible for growing the company's revenues. In his role, he leads CafeMom's national sales efforts, building relationships and working closely with the best brands and agencies in the world. Robert also trains, manages, and supports the rapidly growing sales team.
Prior to joining CafeMom in 2008, he was Regional Vice President of Sales of MySpace, and prior to that he was a District Sales Manager at Microsoft's MSN Property. Robert holds a BA in Finance from Iona College. He lives in Long Island with his wife and son.
PANELIST :: MAC DELANEY
Regional Director of Sales, Central, at Digg
Mac is a founding member of Digg.com's Sales Organization. There he is tasked with developing strategic partnerships with the central region's brand marketers, helping define the GTM strategy and product suite, being a steward of one of the web's most popular brands to the advertising community, and building out the region's broader sales operation.
Prior to Digg, Mac was Director of Midwest Sales for Federated Media Publishing, based in Chicago. Previous to joining the FM team, he held dual Syndication and Sales Management roles for Microsoft’s Digital Advertising Solutions division. His core responsibilities included managing Microsoft’s largest syndication partnerships, Facebook and Digg.com, as well as a national sales team focused on the largest direct marketing clientele. Previous to Microsoft, Mac spent four-and-a-half years with Yahoo!, where he created and managed the Y! Performance Division.
IZEA is a social media marketing company and the world leader in sponsored conversations. We operate a network of over 250,000 bloggers and 25,000 advertisers around the globe. We create buzz, drive traffic and deliver ROI.
Sponsored conversations are a mix between public relations and advertising, offering unique benefits at a relatively low cost. To find out more about sponsored conversations and to download a free copy of a report by Forrester click here.
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